Sales coaching · Team workshops · Speaking

Build your sales skills.
Strengthen your
sales process.


Win more clients. Grow your revenue. Sales coaching, consulting and team training to help you do both.

Let's talk about what you need ↗

How we can work together.

Choose a starting point. We’ll talk through the details together.

Sales system + coaching

Sales Success System

Your sales strategy, outreach materials and a practical system to run your own sales, with six coaching sessions included.

Using my Cold-to-Close framework, I build the tools around your business so you have what you need to put your sales approach into action.

  • A sales strategy and process tailored to your business
  • Outreach emails, messaging and follow-up sequences created for you
  • Support setting up sales-cycle automation
  • Six coaching sessions to help you use the system and strengthen your selling skills

You get the materials and the coaching to put them to work, from first contact through to closing.

Explore the program ↗

Support for early-stage companies

Sales Consulting

Founder-to-founder sales support for early-stage companies. Bring me in for a specific challenge or broader help building and leading your sales function.

  • Sales hiring, interviews and onboarding support
  • Fractional sales leadership and guidance for your team
  • Sales strategy, processes and playbooks
  • Hands-on training for your sales team
  • CRM, outreach and follow-up improvements

Whether you’re making your first sales hire, developing your process or supporting an existing team, we shape the work around what you need.

Discuss consulting ↗

Teams · Custom sessions

Team Training & Speaking

Custom team training, sales kickoffs and talks built around your audience, your goals and the sales conversations your people face.

  • Prospecting, outreach and follow-up
  • Discovery and communicating value
  • Price conversations, objections and negotiation
  • Sales kickoffs and talks for teams or events

Sessions combine relevant examples, discussion and practical exercises. We tailor the topics and format to the skills your team wants to strengthen.

Plan a session with me ↗

TRAINING IN ACTION

In the room,
putting it into practice.

From the people I’ve worked with.

Confidence & results

“It is not a coincidence that I signed my first client only a day after completing her 6 week sales coaching. I now feel equipped, focused, and far more comfortable having sales conversations.”
Tina Brzoyska Brzov Consulting

Practical tools

“She equipped me with the skills, understanding, questions, resources, funnels and abundance of motivation to understand sales on a deeper level.”
Rachel Perera On A Cloud Creative

Tailored support

“Her customer plan was spot on what I needed based on my intake information and our discussions. She made changes as my business plan evolved and worked with me throughout everything I had going on.”
Leslie Reid, CP APMP Reid Write Consulting

The Performa Method

One approach.
Adapted to your conversations.

My 4C framework gives us a shared starting point. The examples and focus change to suit you, your customers and the way you sell.

01Connect

Ask questions and understand what matters to your customer.

02Co-Create

Work together to identify a solution that fits.

03Close

Agree on the next steps and work through the decision.

04Continue

Keep supporting the relationship after the sale.

A few things you might be wondering

  • You don’t need to be in a particular industry. We tailor the work to your offer, your customers and how they buy. I primarily work with B2B businesses, and also coach individual B2C sellers, including cold calling and door-to-door sales.

  • Yes! All of our sales training is fully customized. We take the time to understand your business, your goals, and your team’s strengths and challenges. From there, we tailor the program so the strategies and exercises are directly relevant, practical, and immediately applicable to your unique situation.

  • Yes! We provide options for follow-up coaching, refresher sessions, and on-demand training to reinforce key concepts and ensure long-term success.

  • Send me a little about your business or team and what you want help with. We’ll discuss the right option, scope and timing before you decide.

Your next move

Let's talk about your sales.

Tell me what you're working on and where you'd like some help.

It's time to get started